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Practical advice and guidance for anyone who wants to serve the mobile consumer market Written by Kim Bayne, formerly the host of the popular public radio program "The Cyber Media Show with Kim Bayne," this book uses cutting-edge case studies of early adopters who are setting the trends for mobile advertising to explain the major differences and similarities between wired and wireless marketing tools and how to leverage them for optimum advantage. Readers learn how to choose and implement the best options and services for their needs, and how to link offline and online programs to create a comprehensive integrated marketing presence. The book also shows how to develop strategies for delivering wireless content that mobile customers want and need, how to create a sure-fire wireless marketing program, and much more. Companion Web site features helpful resources and articles on new developments in wireless marketing.

- Ed Young is the senior pastor of Fellowship Church, which has over 18,000 members and has been featured on Fox News, CBS's Early Morning Show, and Good Morning America, as well as in the New York Times, Chicago Tribune, Dallas Morning News, BusinessWeek, and Washington Times, among other major publications. - In 10/03, Ed Young's weekly TV show, Creative Connection, debuted at #17 on the Trinity Broadcast Network; nine weeks later it was ranked at #4. It is also broadcast on the cable Daystar Network and The Church Channel. Young's daily radio broadcast of the same name is heard in 15 major markets, including satellite radio and OnePlace.com. In conjunction with these shows, he has launched a Creative Connection Web site on which he will promote this title. - KID CEO will be aggressively promoted on the Fellowship Church Web site, which averages 10.1 million hits per month. - Ed Young and his wife have been happily married for over 20 years and have four children.

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